Hosting hiring events is a great way to bolster your warehouse staffing — and with the right tools, the process can be pretty straightforward. In the crowded market of warehouse recruitment, especially with many candidates searching for jobs online, reaching the maximum number of qualified people is critical.
This is where hiring events can come into play. Whether in-person or online, a well-planned hiring event can generate notable return on your investment. Read on for more information about hosting the ideal hiring event to meet your warehouse’s needs.
Start with Identifying Your Needs
Every warehouse is different. Begin by asking yourself and your hiring team critical questions. While it may seem like a given, it is important to know that you’re all on the same page with what the exact goals of your hiring event are. A few of these questions could be:
- Which roles are you hiring for?
- How many positions do you need to fill?
- Do you want to host an on-site hiring event or a virtual one?
- Are there any positions that are particularly difficult to fill?
- What shifts do you have the greatest need to fill?
- What timeline would be best for your team? Are you looking to hire on the spot?
Once you have your answers, consider how you would like to go about planning and marketing your event. If you’re looking for an in-person event, be sure to choose your venue ahead of time. In addition, pick a date and time that not only works for your team, but for the audience you are trying to attract.
Target the Right Audience
Making sure your hiring event details are featured in front of the right audience at the right time is paramount. Promoting your event without a large budget can feel difficult, but it is not impossible. Career Now Brands has helped countless logistics companies host successful and cost-effective hiring events. Learn more about CNB hiring events here.
However, if you’d prefer to do the work in-house, there are still some great ways to host your event. With a bit of strategy and the right mix of local outreach and online marketing, you can reach the right people without breaking the bank.
While you can certainly use some old-school methods such as posting flyers in nearby public spaces where permitted, remember to also prioritize online promotion. Promote your event via email, social media, and even with search and display ads if your budget allows for it.
Prepare for the Event
Being adequately prepared is key to your hiring event going smoothly. Start by streamlining your registration, making sure that you have basic candidate information collected in advance. This can be done through your online sign-ups or anyone who confirmed their attendance over the phone.
When the venue permits, be sure that your teammates set up clearly marked areas to ensure the smooth flow of foot traffic. Hosting interviews at designated stations? Be sure these areas are clearly marked. If available, have tablets and kiosks ready for resume submission, reducing paperwork and speeding up your process.
Also, make sure that your team is on the same page from start to finish. Align yourselves on key aspects of job descriptions, FAQs, and any necessary next steps for candidates to follow after your hiring event.
Make It Worth Their While
Company culture is key. Remember that at your hiring event, candidates are assessing you as an employer as well. What sets your company apart from others? Let your positive company culture stand out in your interactions with attendees.
Give away free company swag (make sure there is enough to go around). Do whatever you can to ensure that your attendees have a great experience, leaving your event wanting to work for no other employer but you.
Follow Up with Attendees
Be as proactive as you expect your employees to be. Distribute follow up emails or SMS texts within 24 hours of your event. Thank them for their attendance. With any qualified candidates, fast-track their onboarding process. Be sure that your team clearly communicates any next steps, such as scheduling drug screenings, completing additional paperwork, and committing to orientation.
Consider gathering feedback from those attending your event — especially if you’re new to hosting hiring events. Keep in mind that this feedback allows you to improve your processes going forward. Give candidates short post-event surveys and carefully consider what they have to say.
Assess Your Performance
After your event, take the time to review what worked, along with what didn’t. Track key metrics like attendance, interview-to-hire ratios, cost per hire, and more. These measurable insights are critical when it comes to fine-tuning future events, adjusting your messaging, and improving your overall success for the next hiring events that you host.
Looking for support with marketing your hiring event? Contact us here to learn about how we streamline the process, making for simplified and enjoyable hiring events.
You might also like: “Up-to-Date Warehouse Safety Practices”.
Warehouse Hiring Event Success
While a lot goes into hosting a successful hiring event, the right tools, preparation, and planning can make it well worth your while. After all, your long-term success depends on attracting the right talent and at the right scale. Be sure your team is aligned on your event’s goals and go forth with confidence.
If you’re seeking support with hiring events, you’re in the right place. For years, Career Now Brands has played a critical role in the success of many warehouse and logistics hiring events. Learn more about how CNB's collaborative process makes for impactful warehouse hiring events with maximized ROI.
Wanting to feature your open warehouse jobs instead? Contact WarehouseGig here to begin smarter hiring.